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Siraya Wonderland Brand House Opens for a Limited Summer-Autumn Run! Bringing Siraya's Local Flavors and Character to Two Major International Travel Fairs with Nonstop Special Offers
Updates:2026-08-19
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To expand the tourism market and strengthen the local brand identity, the Siraya National Scenic Area Administration, Tourism Administration, MOTC is participating this year in four major benchmark travel fairs: the Taipei Tourism Exposition, the Taipei International Summer Travel Exhibition, the Taiwan International Travel Fair Autumn Exhibition, and the Greater Tainan International Travel Fair in the Tainan City area. The administration is bringing together signature brands from the area to combine local flavors, creative itineraries, and limited-time offers in the Siraya Wonderland Brand House, a space that pairs a curated lifestyle shop with interactive experiences and showcases Siraya's vibrant local industries and distinctive must-visit itineraries.
The 2026 Taipei International Summer Travel Exhibition opened today (July 17, 2026) at Taipei World Trade Center Hall 1. Centered on travel experiences in Zhongpu, Chiayi, this year's Siraya pavilion features Yi Pin Coffee Estate, certified for star-rated specialty coffee, bringing visitors from northern Taiwan the smooth, mellow flavor of Taiwanese-grown coffee. It also welcomes Hongwamao Studio, long dedicated to ecology and cultural-creative aesthetics; through nature observation and hands-on workshops, the studio brings Zhongpu's green mountain landscapes and unhurried local character into the exhibition space.
The fair floor also features the highly interactive "Wonderland Terroir Lab" DIY activity and the "Wonderland Rewards" free tasting of local flavors, inviting visitors to sample hand-brewed Zhongpu coffee and feel the warmth of Siraya's landscape up close through hands-on activities such as Natural Earth Dyeing and making Aiyu Jelly by hand. By weaving together coffee tasting, hands-on crafts, and local stories, the Siraya National Scenic Area Administration gives visitors a preview of Siraya's distinctive natural charm and in-depth experiences right at the fair.
Director Hsu Chu-lung of the Siraya National Scenic Area Administration said that the fair's e-commerce brand, "Wonderland Selects," is also offering an online-only promotion: an NT$ 200 Wonderland Terroir discount voucher. The voucher makes it easy for shoppers who love local products to browse and buy online, extending the impact of the fair. In addition to online promotion, on-site sales are crucial to turning interest into purchases; for that reason, this year's fair adopts the Siraya Wonderland Brand House design aesthetic to create a highly recognizable Wonderland-themed space on-site, allowing visitors to experience Siraya's brand style more directly.
After the summer fair, the Taiwan International Travel Fair Autumn Exhibition, set to open in late August, will shift the spotlight to the mountain experiences and coffee industry of Dongshan, Tainan City! Ruiyisi-An Coffee Estate, which has repeatedly earned major honors including Special Grade and First Prize awards in the Tainan City Domestic Specialty Coffee Evaluation, has been specially invited to travel north and introduce visitors to the rich aroma of coffee along the 175 Dongshan Coffee Road. The eye-catching Siraya Wonderland Brand House will also return for the autumn exhibition — join us as we continue exploring Siraya's distinctive terroir from summer to autumn, and from Zhongpu to Dongshan!
The 2026 Taipei International Summer Travel Exhibition opened today (July 17, 2026) at Taipei World Trade Center Hall 1. Centered on travel experiences in Zhongpu, Chiayi, this year's Siraya pavilion features Yi Pin Coffee Estate, certified for star-rated specialty coffee, bringing visitors from northern Taiwan the smooth, mellow flavor of Taiwanese-grown coffee. It also welcomes Hongwamao Studio, long dedicated to ecology and cultural-creative aesthetics; through nature observation and hands-on workshops, the studio brings Zhongpu's green mountain landscapes and unhurried local character into the exhibition space.
The fair floor also features the highly interactive "Wonderland Terroir Lab" DIY activity and the "Wonderland Rewards" free tasting of local flavors, inviting visitors to sample hand-brewed Zhongpu coffee and feel the warmth of Siraya's landscape up close through hands-on activities such as Natural Earth Dyeing and making Aiyu Jelly by hand. By weaving together coffee tasting, hands-on crafts, and local stories, the Siraya National Scenic Area Administration gives visitors a preview of Siraya's distinctive natural charm and in-depth experiences right at the fair.
Director Hsu Chu-lung of the Siraya National Scenic Area Administration said that the fair's e-commerce brand, "Wonderland Selects," is also offering an online-only promotion: an NT$ 200 Wonderland Terroir discount voucher. The voucher makes it easy for shoppers who love local products to browse and buy online, extending the impact of the fair. In addition to online promotion, on-site sales are crucial to turning interest into purchases; for that reason, this year's fair adopts the Siraya Wonderland Brand House design aesthetic to create a highly recognizable Wonderland-themed space on-site, allowing visitors to experience Siraya's brand style more directly.
After the summer fair, the Taiwan International Travel Fair Autumn Exhibition, set to open in late August, will shift the spotlight to the mountain experiences and coffee industry of Dongshan, Tainan City! Ruiyisi-An Coffee Estate, which has repeatedly earned major honors including Special Grade and First Prize awards in the Tainan City Domestic Specialty Coffee Evaluation, has been specially invited to travel north and introduce visitors to the rich aroma of coffee along the 175 Dongshan Coffee Road. The eye-catching Siraya Wonderland Brand House will also return for the autumn exhibition — join us as we continue exploring Siraya's distinctive terroir from summer to autumn, and from Zhongpu to Dongshan!
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