Siraya National Scenic Area Headquarters

Greater Siraya Tourism Area Alliance which is in Siraya National Scenic Area Administration Tourism Bureau, MOTC, it has abundant tourism resources such as nature, humanities, history, industry, etc. To expand tourism development in this area, Siraya National Scenic Area Administration established Greater Siraya Tourism Alliance at Guanziling on 25th January, and held Greater Siraya Tourism Alliance theme brand tourism products selection forum in Guanziling, there are more than 30 alliance members at the forum. Siraya National Scenic Area Administration invited every dealer to bring their own product to display through this forum, created opportunities for products exchange and matchmaking among those dealers which in Greater Siraya Tourism Area Alliance.

“FUN & Great Value, Product selection mobilization”, starting from operating regional brands, Siraya National Scenic Area Administration specially held theme brand tourism products selection forum, choose the high quality products of Greater Siraya Tourism Area Alliance, looking forward to building Greater Siraya Tourism Area Alliance brand through benchmarking products selection activities, and coach the regional industry to develop and design high-quality special souvenirs, promote and market them to all the Taiwan, so that more people can see Greater Siraya.

“Greater Siraya Tourism Area Alliance benchmarking products selection forum” attracted dealers response, there are 25 dealers to attend, included: Chiayi Zhongpu Township, West Central District, East District, Xinshi District, Houbi District, Yanshui District, Xinying District, Liujia District, Baihe District, Dongshan District, etc.

Products selection will be professionally evaluated by a team composed of experts from industry, and finally 5 groups of tourism industry benchmark products will be selected for packaging optimization guidance, the selected products are Yong-Xing Soy Sauce, Hua Wei Hsiang sauce series, Dung Shiang Mau coffee , Wu Long Coffee Viewing Restaurant, Dao He Ka workshop.

The result of selection presented the variety of Greater Siraya Tourism Area Alliance, the follow-up Siraya National Scenic Area Administration will assist an exclusive team composed of channel experts, designers and experts, give suggestions to brands based on the characteristics of the selected products, industry genes, and real current conditions, coach products upgrade, strengthen brand characteristics, and make the products with regional characteristic, let the local cultural characteristics and market marketing two-way communication, so that products enhance the brand value.

In addition, Siraya National Scenic Area Administration promoted Greater Siraya Tourism Area Alliance, started to hold a series online lucky draw activities from this January. Now,

“Greater Siraya Tourism Area Fun Collection Activity”is processing, from now to 22nd April, attend “Greater Siraya Tourism Area Fun Collection Activity”, you would have chance to get Gogoro and iPhone 12, etc. In addition, the follow-up Siraya National Scenic Area Administration will also combine the attractions, industries and food in Greater Siraya Tourism Area to publish tourism books on the tourism area, so as to let tourists know Greater Siraya Tourism Area and attract tourists to Greater Siraya Tourism Area.